Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A MARKETING AGENCY FOR HOMEOWNERS

Our award-winning campaigns for properties across Maryland have reached hundreds of thousands of buyers, helping our clients net more money in less time on the market. And our all-inclusive suite of services helps simplify the home selling process.

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CREATIVE STRATEGY

  1. We will leverage the unique
    aspects of your property to craft
    a compelling story of the home.
  2. Our key messaging will focus primarily on the special architectural elements of the property, the abundance of indoor and outdoor entertainment spaces, and the desirable location.
  3. We will convey the unique value of your property with high quality photography, videography, and narrative storytelling across print and digital marketing.

Marketing Plan


Marketing Activities

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Pre-Launch

1. Execute photography and videography
2. Develop copywriting and property description
3. Define print and digital campaign strategy
4. Develop buyer profiles 

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Launch

1. Set live on the MLS and launch showings
2. Begin organic media placements
3. Launch print and digital ads campaign
4. Conduct open house and private tours 

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Ongoing

1. Promote to agent network groups
2. Communicate to Compass agents via internal channels
3. Promote on Compass-owned media channels
4. Optimize digital campaigns

PREPARE for a SUCCESSFUL LAUNCh

INSIGHTS to OPTIMIZE OUR MARKETING PLAN.

sell your home faster and for a higher price


COMPASS CONCIERGE

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LEVERAGE our NATIONAL NETWORK.

  1. Compass Agent Community
    Target promotional efforts to my personal and industry connections. We'll pinpoint top agents who have listed or sold similar properties in the area, as well as feeder markets.
  2. Compass National and Regional Instagram
    Feature your home as a post on the national and regional Compass Instagram accounts, reaching 165K+ followers.
  3. Compass Workplace
    Promote your home with monthly posts to an internal networking tool of 25K+ agents and employees
  4. Compass Catch
    Showcase your home amongst the nation’s most interesting properties in our daily newsletter circulated to 30K+ Compass agents, employees, and real-estate obsessed consumers

OUR STEP-BY-STEP PLAN

As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.

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We're here for you, whatever your real estate needs may be. Whether it's finding a new home or selling an old one; we've got the knowledge and expertise to get the job done right!

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